Billboard warns Los Angeles, San Francisco residents about transferring to Texas

Don’t mess with Texas. The truth is, simply don’t even transfer there.

An ominous and contentious billboard greeted Los Angeles and San Francisco residents this week with a robust warning: “Don’t move to Texas.”

“The Texas Miracle died in Uvalde. Don’t move to Texas,” the billboard reads, paired subsequent to a darkish, eerie picture of a hooded man sporting sun shades and the well-known Texas catchphrase, “Don’t mess with Texas,” crossed out in pink.

“The Texas Miracle” is a time period coined by then-Texas Gov. Rick Perry in 2011 following his declare that the state’s financial system managed to outlive the nation’s Nice Recession. “Don’t mess with Texas” was coined by the Texas Division of Transportation as an anti-littering marketing campaign, however has turn into a well-liked and prideful slogan for residents of the Lone Star State.

A photograph of the billboard was uploaded to Reddit on Thursday, with many commenters within the numerous California and Texas subreddit threads questioning who was behind the billboard and what message the advertiser is attempting to ship.

Whereas the billboard exhibits no apparent political affiliation or sponsor, some Redditors speculated that the billboard is attempting to ship a message, probably coming from strongly conservative Texans who’re attempting to cease the proliferation of liberal Californians transferring to Texas, particularly with the looming gubernatorial elections in November. Others speculate that the billboard got here from Californians who’re making an attempt to sluggish the mass exodus of residents packing up and leaving for Texas.

The Los Angeles billboard is positioned on the intersection of Barham and Cahuenga boulevards, overlooking the 101 Freeway. The San Francisco billboard, positioned close to the intersection of Folsom Road and seventh Road, is leased to advertisers by FoxPoint Media, a billboard promoting firm primarily based out of Chicago.

A request for remark from FoxPoint Media was not instantly answered.

In accordance with knowledge from the U.S. Census Bureau, together with the Texas Relocation Bureau, Texas ranked second within the nation for relocations, with the very best variety of new residents coming from California and Florida, respectively. California ranked first for the variety of residents transferring out of state.

Some Redditors expressed anger over the usage of the Uvalde college taking pictures tragedy — which claimed the lives of twenty-two folks, together with 19 kids, in Might. One Redditor known as the billboard “vile,” and one other mentioned it was “Pretty f—king disgusting.”

The long-standing turf conflict between Texas and California has been perpetuated by California Gov. Gavin Newsom and Texas Gov. Greg Abbott, with Newsom working full-page adverts earlier this 12 months criticizing the conservative governor in three of the state’s largest newspapers, together with the Houston Chronicle, El Paso Occasions and Austin-American Statesman.