Warner Bros. Discovery Weighs Free Ad-Supported Streaming Plan

Warner Bros. Discovery is exploring launching a free, ad-supported streaming service, its chief government stated, the most recent effort by a streaming big to succeed in a broader viewers because the competitors for customers intensifies.

The newly mixed firm, the results of Discovery’s merger with AT&T Inc.’s WarnerMedia earlier this 12 months, will first concentrate on combining its two primary streaming providers, HBO Max and Discovery+, executives stated throughout a name with buyers following the corporate’s quarterly outcomes. The mixed subscription platform will initially be rolled out within the U.S. subsequent summer season, stated JB Perrette, the corporate’s CEO of worldwide streaming.