Rivian Drops Cheapest Versions of Its Electric Truck and SUV Models

Electric-vehicle startup Rivian Automotive Inc. is discontinuing the most affordable variations of its pickup truck and SUV fashions, citing low buyer demand.

Eliminating the bottom model, dubbed the Discover package deal, now means probably the most reasonably priced pickup truck within the R1T mannequin line may have a value of $73,000—a rise of $5,500, Rivian mentioned in a publish on its web site. The least costly model of its all-electric SUV, the R1S, is now $78,000.