Netflix Seeking Top Dollar for Brands to Advertise on Its Service

Netflix is seeking to cost manufacturers premium costs to promote on its coming ad-supported platform, based on some advert consumers, an indication the streaming large is anticipating sturdy curiosity from corporations which have lengthy regarded to achieve its viewers.

Executives from Netflix and Microsoft Corp., which is supplying the know-how to facilitate the location of video adverts on Netflix, met with some advert consumers final week, a number of the consumers mentioned. Netflix is looking for to cost advertisers roughly $65 for reaching 1,000 viewers, a measure often called CPM, or price per thousand, the consumers mentioned.