Netflix Is Scrambling to Learn the Ad Business It Long Disdained

For years, Netflix boss Reed Hastings was emphatic that the streaming large wouldn’t present advertisements in its programming. Late final 12 months, the corporate did a 180. Netflix didn’t simply need to enter the advert enterprise—it wished to take action in a rush.

The corporate assembled engineers to sound them out on the technical challenges. Executives rapidly determined they’d initially want an exterior associate to produce expertise and gross sales energy.