Instagram Boss to Decamp to London to Expand Global Push

The top of Instagram plans to briefly relocate to London this 12 months to assist bolster operations there, in response to a spokeswoman for guardian Meta Platforms a transfer that comes amid a wave of consumer backlash over new options that make the app extra like its video-centric rival TikTok.

Adam Mosseri, who has led Instagram since 2018, will deal with supporting the platform’s product group as it really works to draw extra content material creators and assist them earn a residing on it, the spokeswoman stated. She declined to share specifics on Mr. Mosseri’s plans. London is already Meta’s largest engineering hub outdoors the U.S., she stated, with greater than 4,000 staff within the metropolis.