Facebook and Twitter take down u.s. affect marketing campaign about Ukraine


Facebook and Twitter disrupted a minimum of two covert affect campaigns that focused customers within the Center East and Asia with pro-western views about worldwide politics, together with Russia’s invasion of Ukraine, in line with a brand new report from social media analytics agency Graphika and Stanford College.

The campaigns — certainly one of which has been linked to the U.S. authorities — relied on an internet of interconnected accounts on Twitter, Facebook, Instagram and 5 different social media giants to advertise narratives supporting the pursuits of the US and its allies whereas opposing nations together with Russia, China, and Iran, in line with the report.

The covert affect campaigns are being taken down at a time when social media giants have been attempting to crack down on disinformation campaigns in regards to the struggle in Ukraine. However a lot of that work has been targeted on preventing efforts by Russian authorities to advertise propaganda in regards to the struggle, together with false claims about Ukrainian navy aggression within the area or blaming Western nations’ complicity within the struggle.

This significantly crackdown by the social media giants is notable as a result of one of many campaigns was linked to a U.S. authorities messaging marketing campaign referred to as the Trans-Regional Net Initiative, the report mentioned.

Margarita Franklin, a spokeswoman for Facebook’s mum or dad firm, Meta, confirmed in a press release that the corporate and Twitter lately eliminated a community of accounts that originated in the US for violating the platforms’ guidelines in opposition to coordinated inauthentic habits. Franklin mentioned it’s the primary time the corporate has eliminated a foreign-focused affect community based mostly in the US. A Twitter spokesperson didn’t instantly reply to a request for remark.

The community of accounts shared information articles from U.S. government-funded media retailers, resembling Voice of America and Radio Free Europe, and hyperlinks to web sites sponsored by the U.S. navy to criticize the Kremlin’s invasion of Ukraine. The campaigns promoted the narrative that Russia was accountable for the deaths of harmless civilians and different atrocities simply so it may pursue its “imperial ambitions,” the report said.

The covert campaigns often mimicked the strategies deployed by other countries such as Russia when seeking to influence the public perception of world events in other countries. For instance, accounts identified by Twitter and Facebook created fake personas with digitally-created photos, posed as independent media outlets and attempted to start hashtag campaigns, the report said.

In the wake of the war, social media apps such as Facebook, Instagram and YouTube banned or throttled Russian state media accounts, restricted advertising and bolstered their fact-checking operations during the war. Traffic to Russian government-backed media channels on social media spiked in the early days of the invasion and then plummeted as the companies cracked down, according to a Washington Post analysis.

Since then, Ukrainian officials have flagged thousands of tweets, YouTube videos and other social media posts as Russian propaganda or anti-Ukrainian hate speech but many of the companies have failed to keep up, according to a recent report

This can be a growing story. Verify again for updates.

Leave a Reply

Your email address will not be published.