Disney Explores Membership Program Like Amazon Prime to Offer Discounts and Perks

Walt Disney is exploring a membership program that would supply reductions or particular perks to encourage prospects to spend extra on its streaming providers, theme parks, resorts and merchandise, in accordance with folks aware of the discussions.

This system can be considerably akin to Amazon Prime, which affords benefits resembling free delivery, reductions at Complete Meals and a complementary streaming video service for a month-to-month or annual price, the folks stated. Internally, some executives have referred to Disney’s initiative as “Disney Prime,” though that received’t be the identify of this system, one of many folks stated.