Americans Spent More Time Streaming Than Watching Cable TV in July—a First

Americans spent extra of their July TV-viewing time streaming content material on providers like Netflix YouTube and HBO Max than they did watching cable TV, based on new Nielsen information, the primary month ever during which streaming has overtaken cable.

Streaming captured 34.8% of whole U.S. TV viewing time in the course of the month, whereas cable TV attracted 34.4%, based on Nielsen. The overall time folks within the U.S. spent streaming rose 22.6% from a yr earlier, whereas cable-viewing time declined 8.9%, an indication of streaming’s continued ascent whereas extra Americans lower the pay-TV wire.