Amazon’s ‘Thursday Night Football’ Coverage to Be Tracked by Nielsen

Amazon Inc. has struck a take care of Nielsen Holdings PLC to have the scores agency measure its protection of “Thursday Night Football” video games on its Prime Video streaming platform, the 2 corporations mentioned.

The deal marks the primary time Nielsen will embody scores from a streaming service in its carefully watched weekly television-viewing report, whose knowledge is essential for figuring out the worth of economic time. Amazon’s Prime Video streaming service has unique rights to the Nationwide Football League’s Thursday matchups beginning this coming season, and the corporate has informed advertisers its protection would get an enormous viewers.