Elon Musk is a Twitter tremendous consumer. He has tweeted greater than 19,000 occasions since becoming a member of the platform 13 years in the past. This yr, he has tweeted a mean of six occasions a day.
A minimum of 150 of these posts are about Twitter itself, in response to a Washington Put up evaluation.
Musk is now locked in an on-again-off-again wrestle with the social media firm as he tries to again out of a deal he made in April to accumulate it for $44 billion. However a few of his tweets make you surprise why he ever wished it. Like many Twitter customers, the richest man on the planet has a love-hate relationship with the platform the place he posts memes, movies of SpaceX launches and random musings about life, love, colonizing Mars and inhabitants collapse.
In contrast to most Twitter customers, Musk has lengthy famous Twitter’s issues with spam and bots. (He has voiced suspicion that lots of his 105 million followers should not truly actual individuals.) Now the billionaire is arguing that he must be allowed to name off the acquisition as a result of Twitter has understated its bot downside.
Musk didn’t reply to a request for remark.
What follows are a few of Musk’s most telling tweets concerning the firm.
He ❤️s Twitter, he ❤️s it not
Does Musk even like the corporate he has supplied to purchase? He appears to have struggled with this query for years.
Since becoming a member of Twitter in 2009, Musk has amassed the fifth largest viewers on the location, surpassing even Taylor Swift and Girl Gaga — in addition to the @realdonaldtrump in its heyday.
Generally Musk appears to like Twitter and its attain. He’ll ballot his customers about its energy as a platform without spending a dime speech. He’ll ask whether or not they actually need an edit button. However then he’ll get upset concerning the spam bots or a brand new emoji. The billionaire has additionally tweeted that he’s taking a break from the location, most of which have been quick lived.
In some ways, Musk’s feed mirrors the curler coaster of emotion skilled by many Twitter customers: One minute, he’s loving his skill to share his ideas simply and interact with followers and followers. The subsequent, he’s noting how shortly conversations can develop into poisonous.
In different methods, Musk’s relationship with Twitter is exclusive. After he tweeted in August 2018 that he had “funding secured” to take Tesla, his electrical automobile firm, personal at $420 per share, the U.S. Securities and Change Fee sued him for allegedly deceptive shareholders. What number of customers have a tweet that price them $20 million?
He has lengthy recognized concerning the bots
In Might, when Musk first signaled that he was hesitant concerning the Twitter deal, he blamed Twitter’s alleged obfuscation concerning the variety of pretend bot accounts on the location. However his tweets present that he has been conscious of the bot downside for years.
In 2018, he praised Twitter’s actions to take away pretend accounts. He has since tweeted about bots greater than 10 occasions.
On April 21, every week after he launched his hostile takeover bid, he tweeted that Twitter had the ability to defeat the bot plague. In Might, Musk accused Twitter of getting no grasp of the issue. And when he backed out of the deal in July, he accused Twitter of getting “failed or refused to” hand over data that may assist him decide the true variety of bot accounts.
Twitter has lengthy estimated in regulatory filings that 5 p.c of its accounts are pretend or spam, and stated that it has offered Musk with adequate data on the difficulty.
His free speech considerations are new
Till final yr, Musk hardly ever tweeted about Twitter’s position in guaranteeing freedom of speech. However for the reason that platform banned Donald Trump and others within the wake of the Jan. 6 assault on the U.S. Capitol, he’s develop into more and more vocal about the concept Twitter is crucial to civic discourse.
A number of days after Twitter banned Trump, Musk tweeted that individuals could be “super unhappy with West Coast high tech as the de facto arbiter of free speech.”
In March 2022, as Musk was quietly shopping for up a giant stake in Twitter, he unspooled a string of tweets calling on Twitter to be politically impartial and to take care of large entry to its website or threat undermining democracy. A month later, after he agreed to buy Twitter, Musk stated he would restore Trump to the platform.
“Twitter has become kind of the de facto town square, so it’s just really important that people have … both the reality and the perception that they are able to speak freely within the bounds of the law,” he stated in an April TED interview.
He has used Twitter in opposition to itself
This spring, Musk’s almost 10 p.c stake in Twitter reworked him from consumer to a minority proprietor in a single day. As his marketing campaign to purchase the corporate unfolded, he used Twitter itself to form public notion of the deal.
Generally his tweets have been complicated. The identical week he revealed his huge stake within the firm, he tweeted that Twitter is likely to be useless. The subsequent day, Twitter revealed he wouldn’t be becoming a member of the board in any case.
Generally his tweets appeared like satire. His provide worth for Twitter was $54.20 per share, inflicting hypothesis that it was an inside joke. (The quantity 420 is linked to marijuana.)
Extra importantly, he used Twitter to get his message throughout. He egged on Twitter shareholders when it appeared the board may reject his provide. Then, in Might, he tweeted that the deal was on maintain. On the time, the inventory market was tanking — together with Musk’s private wealth.
He continued to tweet doubts concerning the firm — significantly allegations that its consumer base was riddled with bots — till lastly trying to name the deal off in July. The saga is scheduled to culminate in October in Delaware Chancery Courtroom, the place Twitter has sued Musk to drive him to finish the acquisition.
A few of Musk’s tweets might play a task within the trial. Did Twitter mislead Musk? Or does his tweeting historical past counsel that Musk has had a robust understanding of the platform’s strengths and weaknesses all alongside?