Rams’ Super Bowl title has fanned flames of red-hot commodity

Six years in the past, upon their return to Los Angeles after a two-decade absence, the stands at UC Irvine for Rams coaching camp had been a sea of different NFL groups’ jerseys. The Inexperienced Bay Packers, Dallas Cowboys, then-Oakland Raiders and San Francisco 49ers appeared omnipresent.

No extra.

The Super Bowl impact was in full impact throughout Rams coaching camp, which concluded Wednesday.

The Rams estimated that just about 100,000 followers had attended 10 free public exercises. Most seemed to be sporting Cooper Kupp, Aaron Donald, Matthew Stafford or Jalen Ramsey jerseys. Or T-shirts and caps commemorating the Rams’ Super Bowl LVI victory over the Cincinnati Bengals at SoFi Stadium.

“We talked so much about it in the weeks leading up to the Super Bowl: What playing the Super Bowl in Los Angeles would do. What a win would do,” stated Kevin Demoff, the Rams chief working officer. “I don’t think you can underestimate it.”

Robert Gonzalez of Culver Metropolis was amongst these celebrating the surge.

At a follow final week, Gonzalez held up a big, printed cutout of Kupp’s face with a crown atop his head. Kupp gained the so-called Triple Crown by main the NFL in receptions, yards receiving and landing catches.

After the Super Bowl victory, Gonzalez stated he requested his boss at an indication firm if he may buy supplies to make a couple of indicators that featured Kupp, Donald and the Super Bowl trophy. He took them to the Rams’ victory parade, and coach Sean McVay and gamers acknowledged him as they handed by on buses.

Rams fan Robert Gonzalez holds up a Cooper Kupp cutout adorned with a crown.

(Gary Klein / Los Angeles Occasions)

“Made my heaven day,” Gonzalez stated.

In 2016, Gonzalez made pleasant makes an attempt to transform Cowboys followers who attended Rams coaching camp and video games on the Coliseum. He knew it would take some time.

“They laughed — they had a fun time with it,” Gonzalez stated. “It wasn’t till we got to SoFi where everybody started to feel it and say, ‘Hey, this could work. And it’s going to take a little time.’

“But the culture is back.”

Chris Manley bought a dose when he walked previous stands stuffed with Rams followers whereas sporting a Seattle Seahawks jersey.

Rams followers good-naturedly booed him.

“You’re going to expect to take some flak for it,” Manley stated, chuckling, “but it was nothing too serious.”

Manley, a Florida native who lives in Orange County, grew up rooting for the Seahawks from afar. He bought tickets for a 2021 Rams-Seahawks sport after they went on sale and attended Rams coaching camp final 12 months.

Seattle Seahawks fan Chris Manley (14) poses at the Rams' training camp in Irvine.

Seattle Seahawks fan Chris Manley (14) parted the blue and gold sea of Rams jerseys to attend the champion’s coaching camp in Irvine.

(Gary Klein / Los Angeles Occasions)

Final week, Manley was desperate to greet six-time All-Professional linebacker Bobby Wagner, making his first coaching camp look with the Rams after 10 seasons with the Seahawks.

“Hey, 45, where you at?” Manley shouted when Wagner got here off the sector to the sideline. “Got some questions.”

It doesn’t matter what staff followers root for, in keeping with Manley.

“We’re all here because we love the game,” he stated.

Rams proprietor Stan Kroenke has bought property in Woodland Hills, and he’s anticipated to construct a posh that may home the staff’s soccer and enterprise operations together with mixed-use growth.

However the Rams are usually not anticipated to maneuver coaching camp from their present set-up any time quickly.

McVay stated it was useful to get away from the staff’s Thousand Oaks facility for coaching camp.

“You got to let your team organically come together and really become that family,” he stated Wednesday. “Create those connections where I don’t think it can be forced.

“I do think that these settings allow for opportunities for that to naturally exist that maybe sometimes wouldn’t exist if you stayed back at home.”

The Rams are trying to change into the primary staff to win consecutive Super Bowl titles for the reason that 2004 season, when the New England Patriots completed the feat. If the Rams repeat, the fan base would seemingly multiply.

Demoff was happy by the elevated fan curiosity throughout coaching camp, which interprets to ticket and merchandise gross sales.

Six years in, the Rams have made strides.

“But hopefully,” Demoff stated, “six years from now everything’s double.”