Pitching NIL offers: Suspended Dodgers pitcher Trevor Bauer

The proposal that landed this week earlier than a number of dozen NCAA athletes was pretty typical: Would you be involved in selling a product and making some cash for it?

What made the pitch uncommon was the pitcher.

“We are seeking motivated and talented college athletes to exclusively partner with me, Trevor Bauer,” learn the proposal, signed by Bauer. A duplicate of the proposal was obtained by the Los Angeles Instances.

Bauer has not pitched for the Dodgers in 14 months, after being first placed on investigative go away after which suspended for violating baseball’s coverage on sexual assault and home violence. Bauer is interesting the suspension, however within the meantime he’s providing school athletes — primarily baseball gamers — the possibility to earn cash and acquire publicity by selling his Bauer Outage line of merchandise.

In trade without cost merchandise, the athletes could be “required to create quality content on social media” and would get “opportunities for commission and bonuses,” in keeping with the proposal. Bauer’s representatives confirmed the authenticity of the proposal however declined to touch upon the report; the proposal asks athletes to reply by Sunday.

Along with his line of merchandise, Bauer has launched Momentum, which options the behind-the-scenes movies he says are important to advertising and marketing baseball to a brand new era of followers raised on social media.

“Athletes are building their own brand,” mentioned Blake Lawrence, chief government of Opendorse, an organization that claims it has helped greater than 80,000 athletes join with branding alternatives.

“There is no player in the last decade that has done more to enhance the personal branding conversation in baseball than Trevor Bauer. If he wants to continue to build the brand, he has to do things that keep the brand relevant.”

In 2020, Opendorse partnered with Momentum to assist athletes share social media content material with the widest attainable viewers. Lawrence instructed The Instances he’s conscious of Bauer’s NIL proposal — “name, image and likeness” guidelines now permit school athletes to become profitable with out taking a wage from their college — however just isn’t at present engaged on its implementation.

“Every NIL deal should be reviewed by student-athletes and their support system to understand the impact of affiliating with that brand,” Lawrence mentioned.

Bauer’s model has been tarnished by his two-year suspension, the longest underneath baseball’s sexual assault and home violence coverage. Bauer was not charged with against the law and has denied any violation of the coverage, however neither Bauer nor Main League Baseball has publicly mentioned what proof the league has cited to warrant the suspension.

Bauer has sued the girl whose allegations triggered the league investigation; she is suing him as nicely. Bauer additionally has sued two media shops for defamation.

On the Momentum web site, Bauer is billed as “baseball’s most polarizing figure.”

Lawrence urged Bauer would discover a honest variety of athletes involved in taking him up on his supply. When Barstool Sports activities, an outlet deeply cherished by some sports activities followers and deeply loathed by others, unveiled an NIL alternative, Lawrence mentioned greater than 100,000 athletes utilized.

“For many readers, they may think of Barstool Sports as a tarnished brand with a bad reputation,” Lawrence mentioned. “The perception of a brand for an 18-22-year-old may be different than the readers of many of the sports publications out there.”