Usher doesn’t thoughts being one of many greatest viral hits of the 12 months.
On Wednesday, Twitter launched “Behind the Memes,” a brand new content material sequence that may be a twist on the favored “Behind the Tweets” and highlights viral memes trending on the platform from the originators themselves.
The singer appeared because the present’s inaugural visitor, sharing when he realized his “Watch this” second grew to become a meme.
“I was blown away. I was shocked. I was in Los Angeles somewhere. [People told me], ‘Yo, you know you’re going viral?’ And I’m like, ‘It’s good, right?’ And they were like, ‘No, no it’s good,’” Usher said, laughing.
“I saw more people doing what I had done and it just kept going and going. And I’m like, ‘Wow, this is amazing. This is something special,’” the singer added.
The extensively shared meme originated from Usher’s NPR “Tiny Desk” efficiency in June, throughout which he bounces to the music and motions his open fingers over his eyes as he whispers, “Watch this,” throughout his 2004 hit “Confessions Part II.”
One of many “Watch This” clips reached over 59 million views.
When requested what impressed the now-viral second, Usher mentioned he “didn’t plan it” and it “just happened.”
“I don’t know where the inspiration sometimes comes from. It could have been anything,” he mentioned earlier than crediting legendary singer Prince.
“It could have been Prince,” he added. “Somebody speculated that Prince had done something like this before. I don’t know, but I do know that I felt like that was the right thing to do at that moment.”
Usher then revealed which model of the meme he thinks is the funniest.
“I think it’s pretty funny when they talk about what Jesus said when he turned water to wine,” he mentioned as Twitter displayed the actual meme, which reads: “Jesus after he took the five loaves and two fish.”
The 43-year-old shared that he simply “loves that people are passing it around and having a good time.”
In celebration of the digital milestone, the social media platform can be launching a customized emoji with #Usher and #WatchThis.
Twitter’s senior supervisor of multicultural partnerships, Yari Blanco, known as the longtime vocalist a “beloved and charismatic artist that we love to watch,” in an announcement.
“Behind the Meme is another way for us to showcase the incredible creativity different communities on Twitter have during some of the most talked about pop culture moments and who better than Usher to kick off our new franchise?” Blanco added.
Watch the complete clip under.