‘Thursday Night Football’ scores 13 million viewers on Amazon

Amazon is off to a powerful begin with its Prime Video stream of “Thursday Night Football.”

Nielsen knowledge for the primary sport on Sept. 15 — a 27-24 win for the Kansas Metropolis Chiefs over the Los Angeles Chargers — averaged 13 million viewers.

The determine is up 47% over the comparable sport in 2021, when 8.8 million viewers watched the New York Giants and Washington Commanders on the NFL Community.

Amazon’s personal knowledge, which embody the choice streams of the sport on Prime Video, confirmed a mean of 15.3 million viewers watched.

The premiere final week, with Al Michaels and Kirk Herbstreit dealing with play-by-play, was above the 12.6 million viewers assured to advertisers who purchased time on video games this season.

Amazon has an 11-year take care of the NFL, paying $1 billion yearly for 15 Thursday evening video games. The deal is the primary unique NFL bundle for a streaming service.

Streaming video is turning into the popular platform of selection for youthful viewers, and that was the case with “Thursday Night Football.” Nielsen knowledge confirmed the median age for viewers of the sport was 47, six years youthful than the viewers watching the NFL on conventional TV via the primary two weeks of the season.

Prime Video benefited from having a detailed contest between two groups anticipated to contend for the AFC title and the Tremendous Bowl. The second week can be a tougher take a look at because the Pittsburgh Steelers face the Cleveland Browns.

Prime Video’s outcomes with “Thursday Night Football” are being carefully watched by the TV business. Whereas the overwhelming majority of main sporting occasions stay on conventional TV, tech corporations are displaying a willingness to spend large cash to get in on the motion.

Apple TV+ is taken into account the highest contender for the NFL’s Sunday Ticket bundle, by which followers will pay to look at telecasts of out-of-market video games. The rights are presently held by DirecTV.

Apple presently has the rights to Main League Baseball video games on Friday nights for its Apple TV+ streaming service and could possibly be in place to hold a history-making occasion this week when it presents the matchup between the New York Yankees and the Boston Crimson Sox.

Yankees star Aaron Choose is chasing the American League file for dwelling runs in a single season. As of Tuesday, Choose has 60 homers, one behind the 61 hit by Roger Maris for the Yankees in 1961.