Kanye West Says He’s Splitting With Gap After 2 Years

NEW YORK (AP) — Kanye West says he’s breaking apart with the Gap.

An legal professional for Kanye West, who goes by Ye, informed The Related Press {that a} letter has been despatched to the clothes chain Thursday searching for to terminate the contract between Gap and West’s firm, Yeezy.

The conflict comes a bit over a 12 months after Yeezy’s first merchandise— a blue puffer jacket — appeared in Gap shops. The deal was introduced in June 2020.

Within the letter that West’s lawyer shared with The AP on Thursday, it mentioned that Gap failed to satisfy obligations within the pact, together with distributing merchandise to Gap retailer places and creating devoted YZY Gap shops.

“Gap left Ye no choice but to terminate their collaboration agreement because of Gap’s substantial noncompliance,” mentioned Nicholas Gravante, West’s legal professional with Cadwalader Wickersham & Taft, in an emailed assertion to the AP. “Ye had diligently tried to work through these issues with Gap both directly and through counsel. He has gotten nowhere.”

Gravante mentioned that Gap’s failure to adjust to the phrases of the contract has been pricey. He mentioned West plans to start opening Yeezy retail shops.

West has unleashed criticism on social media towards Gap in addition to Adidas AG the place he has an analogous deal. Adidas declined to remark. Gap didn’t instantly reply to requests for remark Thursday.

The San Francisco retailer had been hoping the partnership with West would resonate with prospects in a interval of declining gross sales. For Yeezy, being in additional than 1,100 Gap shops worldwide would have put his model in entrance of extra folks.

West has had a historical past with Gap. He labored at considered one of its shops in Chicago as a teen. And he informed Vainness Truthful journal again in 2015 that he needed to be artistic director for the model.