J. Cole’s newest profession transfer is a slam dunk.
The Dreamville Information founder is the official cowl athlete of the NBA 2K23 “Dreamer Edition,” 2K Sports activities announced on Thursday.
“NBA 2K has long been a place to discover new musical talent through their game and continues to be a gold standard for showcasing all things basketball culture,” J. Cole mentioned in an announcement.
The Grammy winner celebrated the achievement with a publish on Twitter, writing: “This shit crazy,” alongside the sport’s cowl, that includes him seated on a floating basketball court docket within the sky surrounded by clouds.
NBA 2K23 is honoring the intersection of music and basketball tradition with their all-new MyCareer expertise on Subsequent Gen, which incorporates the “largest and most involved storyline in the franchise’s history,” in response to a press launch.
“It’s been an amazing journey to not only appear on a cover of this year’s game but to be part of the MyCareer storyline, soundtrack and bring the Dreamer brand into NBA 2K,” J. Cole mentioned.
“The Off-Season” rapper went on to tease that “there’s more to come” and followers ought to “watch out for all things Dreamville and Dreamer brand drops.”
The multi-platinum hip-hop artist has additionally been tapped by 2K Video games to be the chief producer for the online game′s soundtrack this yr.
The gathering of music will launch with tunes from high artists, together with Drake, Megan Thee Stallion, Lil Child, Jack Harlow and extra, plus the celebs of Dreamville, with three new tracks dropping each Friday.
Earlier this yr, J. Cole signed to play skilled basketball with the Scarborough Taking pictures Stars of the Canadian Elite Basketball League.
He additionally previously performed within the Basketball Africa League with the Rwanda-based Patriots Basketball Membership, making him the first rapper to land a canopy with Slam journal final yr in Could.
The highly-anticipated NBA 2K23’s “Dreamer Edition” will likely be launched on Sept. 9 on PlayStation 5 and Xbox Collection X|S platforms at GameStop within the U.S. and Canada this fall.
Watch the sport trailer beneath.