Dolly Parton loves Taco Bell’s Mexican Pizza, so I think about I’ll too. I don’t actually care if she’s being paid to be part of an elaborate promotion. Particularly if she retains donating her cash to develop revolutionary, life-saving vaccines.
That is an elaborate manner of explaining why I discover myself eagerly awaiting the launch of “Mexican Pizza: The Musical,” which is about to drop on Taco Bell’s TikTok channel at 5 p.m. PST/8 p.m. EST. I’m advised by the powers that be at Taco Bell that it runs between 13 and quarter-hour, options 21 performers and incorporates 4 to 5 songs. Parton will make a cameo, and she or he has already teased the ad-in-a-musical’s-pajamas on the aforementioned channel.
Nonetheless, strive as I would to stay steadfastly unironic about my mission to observe this factor, I’m feeling barely queasy. As a result of I actually hate how social media has bred a brand new type of promoting that — come to consider it — resembles Taco Bell’s Mexican Pizza: It’s a messy mashup of substances masquerading as an earnest concept.
There’s something hopelessly (ahem) tacky concerning the musical’s set-up, which has been unspooling on-line since March, when the 26-year-old rapper-singer Doja Cat posted a jingle concerning the Mexican Pizza that she wrote utilizing what she calls a “monstrosity of a beat.”
The lyrics, “I got beans / I need meat / I need a shell with the sauce and cheese,” characterize the top of what will be written concerning the culinary creation, which was discontinued from the menu in 2020. The aim of the tune? To induce Taco Bell to convey the merchandise again, which it did with gusto in Might — regardless that it’s fairly apparent that was the plan all alongside.
The musical, nevertheless, seems to have emerged from left subject — presenting a possibility that Taco Bell’s advertising companions couldn’t go up. Shortly after Doja Cat’s Mexican Pizza TikTok unfold throughout the web, a TikTok influencer named Victor Kunda posted his hilarious imaginative and prescient for what a rehearsal for “Mexican Pizza: The Musical” would appear like.
Within the video, Kunda wears a black tracksuit and dances with laserlike focus whereas singing the ludicrous lyrics in a staccato voice and asking for a solid member to carry out the strikes with “a little less stank.”
The put up went viral, and a ridiculous advert marketing campaign was born that includes a bunch of actually cool individuals, together with Kunda and the musical’s writers, Abigail Barlow and Emily Bear, the songwriting duo often known as Barlow & Bear, who simply gained a Grammy for musical theater album for “The Unofficial Bridgerton Musical.”
Doja Cat and Parton can even make cameos, and one can solely think about what they’ll be doing. The thoughts reels. Taco Bell has even created a fake yellow Playbill for the present, which it says is being launched by @Tacobell Theatre.
I’m undecided how I ended up mired within the trivia of “Mexican Pizza: The Musical,” or how I discover myself getting ready to attend a present at Taco Bell’s TikTok theater. Scratch that. Truly, I do know. I actually love Parton, and once I watched Kunda’s deft, tongue-planted-firmly-in-cheek rehearsal, I discovered him genuinely charismatic and humorous. And I’m not alone — Kunda was featured in British Vogue in late March, underneath the headline “How Victor Kunda Became Fashion’s Favourite TikTok star.”
Trace: Not by the wiles of his administration, which one way or the other didn’t ship him to 2 completely different Zoom interviews I scheduled by Taco Bell’s music company. I wished to speak with Kunda — to search out out extra about how the bottom beef was made, so to talk, when it got here to creating the musical.
As a substitute, I discovered myself sitting alone in a Zoom room of my very own creation. Social gathering of 1 in an existential quandary about how precisely I got here to be on this place. Had been the secrets and techniques of “Mexican Pizza: The Musical” well worth the effort?
I had already struck out as soon as earlier than my Mexican Pizza Zoom doom. I had pushed a number of miles to my nearest Taco Bell in a quest to purchase a Mexican Pizza — to grasp its peculiar charms. I used to be not fated to search out out, as a result of the Mexican Pizza was not obtainable. An indication on the drive-thru menu learn merely: “SOLD OUT. Your love consumed all the Mexican Pizzas.”
I checked once more at present. The Mexican Pizza is now not offered out. I think about after “Mexican Pizza: The Musical” airs on TikTok, our love will as soon as once more devour all of the product. After that, our love will transfer on. To the following viral video. To the following advert marketing campaign designed to appear like a lot off-the-cuff enjoyable.
Our love is messy like that. Messy like beans, meat, sauce and cheese on a crispy shell.