Elon Musk set to develop into number-one influencer on Twitter

‘Chief Twit’ takes management

Musk completes his $44bn (£38.1bn) takeover of Twitter, instantly firing quite a lot of the corporate’s prime executives and tweeting “the bird is freed”.

Earlier than formally taking cost of the corporate, Musk modified his Twitter profile to learn “Chief Twit” and turned as much as Twitter HQ in San Francisco carrying a sink, saying: “Let that sink in!”

Pledge remodeled hate speech

Musk responds to considerations that he’ll loosen rules on the firm governing hate speech and misinformation by saying he’s “not yet made any changes”. He provides {that a} new “content moderation council with widely diverse viewpoints” will meet earlier than any coverage adjustments.

Platform battles ‘trolling campaign’

After a surge in tweets containing racist language, Twitter’s head of belief and security says: “Hateful conduct has no place here.” Yoel Roth says the corporate is taking motion in opposition to customers “involved in this trolling campaign” to make Twitter secure and welcoming for everybody.

Musk shares inaccurate story

Musk tweets an article containing quite a lot of inaccuracies about an assault on the husband of US Home of Representatives Speaker Nancy Pelosi by a hammer-wielding intruder. The location has a historical past of publishing inaccurate tales and Musk later deletes the tweet after a backlash.

Trump return dismissed – for now

With simply over every week to go earlier than the US midterm elections, Musk responds to questions on whether or not he’ll reinstate former President Donald Trump’s account on Twitter by tweeting: “If I had a dollar for every time someone asked me if Trump is coming back on this platform, Twitter would be minting money!”


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Later that day, Musk attended a halloween social gathering in New York and posed for images carrying a “Devil’s champion” costume.

Criticism over subscription service

Following reviews that Twitter will start charging customers to have verified accounts, Musk responds to criticism from creator Stephen King by saying: “We need to pay the bills somehow!”.

Musk strikes to chop employees numbers

Staff on the firm start receiving emails entitled “Your Role at Twitter” informing them whether or not they have misplaced their jobs. Responding to information concerning the layoffs, Musk says “unfortunately there is no choice when the company is losing over $4M/day”.

Yoel Roth, the pinnacle of belief and security, stated 50% of the corporate’s practically 8,000 workers had been laid off however sought to reassure customers and advertisers that the platform’s moderation capability remained intact.

Twitter founder breaks silence

Twitter co-founder and ex-CEO Jack Dorsey breaks his silence over the Musk takeover to apologise to employees who’ve misplaced their jobs, saying: “I own the responsibility for why everyone is in this situation: I grew the company size too quickly.”

Crackdown on parody accounts

Musk pronounces that Twitter accounts impersonating folks with out being clearly labelled a parody shall be completely suspended – a change to the earlier course of when accounts got a warning first.

Quite a lot of accounts that modified their title to “Elon Musk” and mocked the billionaire had already been suspended or positioned behind a warning signal.

Warnings about Twitter’s survival

In his first e-mail to Twitter employees, Musk warns that the “economic picture ahead is dire” and provides: “Without significant subscription revenue, there is a good chance Twitter will not survive the upcoming economic downturn.”

In the meantime, after the launch of the $8-a-month Twitter Blue subscription, which provides paying customers a blue tick, a slew of parody accounts that seem like verified emerge, together with a pretend George W Bush account that tweets: “I miss killing Iraqis”.

Key employees depart firm

Extra high-profile employees stop, together with head of belief and security Yoel Roth and chief safety officer Lea Kissner.

Twitter Blue rollout placed on maintain

The choice to subscribe to Twitter Blue disappears after its preliminary bumpy roll-out. Musk later confirms that the launch of the service has been put again to the top of November “to make sure that it is rock solid”.

Musk cuts down on contractors

Reviews in US media say 1000’s of contractors who had been working for Twitter have had their contracts terminated. Know-how information web site Platformer says as many as 80% of its 5,500 contractor workforce have been laid off within the transfer however the firm made no official announcement.

Employees informed: Be hardcore or depart

In a late-night e-mail to all Twitter employees, Musk says workers should decide to a “hardcore” tradition of working “long hours at high intensity” or depart the corporate.

Firm places of work abruptly closed

In a shock announcement, Twitter says its firm places of work shall be closed briefly. The transfer comes amid reviews that giant numbers of Twitter employees had resigned.

Responding to fears the platform was about to close down as a result of shedding key employees, Musk tweeted: “The best people are staying, so I’m not super worried.”