After 14 months of anticipation, Drake couldn’t wait any longer for a weekend assembly in Atlanta along with his jeweler to see his latest chain.
Forward of their meet-up, Alex Moss, the rapper’s jeweler, texted pictures and video of the customized piece that he crafted with 42 “engagement ring” diamonds for a complete of 351.38 carats.
Titled “Previous Engagements,” the chain tells a narrative of “all the the times Drake thought about [proposing] but never did it,” in accordance with Moss’ Instagram publish on Monday.
“He was in shock, as was I,” Moss advised The Instances about Drake’s response to the chain in an interview Tuesday afternoon. “We were both in shock, literally.”
Moss flew the chain out to Atlanta this previous weekend the place Drake debuted the piece at a birthday live performance for fellow rap artist Lil Child. Drake donned the glittering chain whereas performing on a star-studded lineup.
Moss declined to elaborate on why Drake selected to deal with the themes of failed romantic relationships and added, “I’mma keep it as the mystery that it is.”
Drake’s discography is filled with lyrics about crumbled relationships.
His most up-to-date solo album, “Honestly, Nevermind,” is brimming with tales of heartbreak and what-ifs. “How do you say to my face, ‘Time heals’ / Then go and leave me again, unreal / I see us fadin’ away,” he raps within the dance observe “Falling Back.” Its music video reveals a wedding reception by which Drake, the groom, is seated subsequent to dozens of brides.
The video in Moss’ promotion of the chain slowly pans throughout glistening diamonds as a voiceover talks seductively of the “true wonder of the jewelry world.” The tone is so self-serious that it comes off as parody. But it surely additionally echoes the string of stunts Drake and 21 Savage launched to advertise their new joint album, “Her Loss,” together with a spoof of NPR’s Tiny Desk live performance collection and pretend Vogue journal covers.
Moss declined to record the value Drake paid for his newest piece, however mentioned it was his most formidable endeavor.
“The premise behind it was we just wanted to make a chain that was gonna kill the game,” Moss mentioned. “I came up with the concept, the design, and I showed it to him and he loved it, and he said, ‘We have to do this.’”
Over the following yr, Moss labored to supply the stones, discovering the correct sizes, coloration and readability.
Each Moss and Drake are Toronto natives and had a direct connection. They collaborated up to now and made a tennis chain and bracelet for the rapper.
Moss’ purchasers embrace different rap artists and celebrities Tyler, the Creator, ASAP Rocky, Jack Harlow, Chief Keef, Playboi Carti, Bella Thorne, Jhay Cortez and Tekno.