Ava DuVernay directs a brand new challenge with Ben & Jerry’s

Nonetheless damaged up as a result of “Queen Sugar” ended its TV run? Effectively, get able to drown your sorrows in a pint of Ava DuVernay’s latest collaboration — with Ben & Jerry’s.

The corporate introduced its latest taste, Lights! Caramel! Motion!, on Tuesday. It was “directed” by DuVernay, who turns into the primary Black lady to grace a Ben & Jerry’s pint. Earlier celebs enshrined on the pints embrace Jimmy Fallon (the Tonight Dough); Stephen Colbert (Americone Dream); Elton John (Goodbye Yellowbrickle Street); and former President Barack Obama (Sure Pecan).

And don’t neglect the all-important OG movie star taste: Cherry Garcia, accepted by music legend Jerry Garcia after a B&J’s fan instructed the flavour in 1986.

“In her directorial debut of an ice cream thriller, we present Ava DuVernay’s Lights, Caramel, Action! Guaranteed to be a hit in freezers nationwide, this flavor gives back through Ava’s ARRAY Alliance, advancing social justice through art,” the Ben & Jerry’s web site says.

Amongst different targets, Array Alliance pledges to take away “the roadblocks that prevent people of color and women of all kinds from leveraging the medium of film as an instrument of social justice.”

The brand new taste combines salted caramel swirl, graham cracker swirl and “gobs” of chocolate chip cookie dough, all combined into good outdated vanilla ice cream — or, optionally, good outdated vanilla non-dairy frozen dessert, for the vegans and lactose-intolerant within the viewers.

“I had the opportunity to work with food scientists to create a flavor with all the ingredients that I personally love for a cause close to my heart,” DuVernay mentioned in a press release. “Beyond being downright delicious, proceeds from [the flavor] further its non-profit mission of inclusion and belonging in the film and TV industries. A worthy and delicious endeavor.”

Lights! Caramel! Motion! will likely be a full-time taste, not a restricted run.

“We are humbled by this partnership, impressed by her work sharing not only the struggle but the joy in the justice, and we are inspired by her commitment and vision,” Matthew McCarthy, Ben & Jerry’s chief government, mentioned in a press release.