Alicia Silverstone Poses Nude For New PETA Campaign

Alicia Silverstone is hoping to make a strong level about animal rights by baring (virtually) all.

Silverstone stripped down for a brand new Folks for Moral Remedy of Animals (PETA) marketing campaign, unveiled Tuesday. Shot by photographer Brian Bowen Smith, the advert exhibits the “Clueless” actor placing a “Birth of Venus”-style pose in a cacti-filled desert, sporting nothing however a pair of fake leather-based boots.

“Don’t be a prick,” the marketing campaign’s slogan reads. “Wear vegan.”

In a behind-the-scenes video launched together with the advert, Silverstone defined that she made a aware choice by no means to look nude in movie or on tv over the course of her Hollywood profession.

Doing so for an excellent trigger, nonetheless, was a distinct matter totally.

“There’s this idea that leather is somehow better for the earth,” she mentioned within the clip. “But what they don’t realize is the amount of resources, water, food, oil for transport, the amount of energy that goes into making leather is extraordinary. It’s just not sustainable. The earth can’t handle it.”

Watch a video from Alicia Silverstone’s PETA marketing campaign beneath.

Later, Silverstone urges shoppers to go for plant-based leathers, equivalent to these constructed from mushrooms and pineapples. In a sentiment that will little question be shared by her “Clueless” character, Cher Horowitz, she’s hopeful such merchandise would in the future be embraced by excessive style, too.

“My dream is to get these earth-friendly, vegan materials into the hands of the greatest designers,” she mentioned. “I’d rather go naked than wear animals.”

A billboard that includes Silverstone’s advert was unveiled this week in New York’s Instances Sq. forward of the town’s Christmas and New 12 months’s Eve celebrations.

Silverstone went vegan in 1999 and, since then, has emerged as a staunch advocate for animal rights and adapting to a plant-based life-style.

Calling herself “a professional salad maker,” the actor informed Bustle that she believes her most well-known character would share her values.

“I love to think that Cher would totally be on board with being vegan,” she quipped in April. “Because she woke up at the end, she stopped being materialistic and started to understand, with the help of [Paul Rudd’s character] Josh, that the world could use a lot of healing and love. So I like to think she would have evolved into someone that would be on my side.”